CIBC Experience Centre at Yorkdale

CIBC's objective in approaching Oliver was to create a captivating video animation that would serve as a warm welcome to the newly opened space. The primary goal of this project was to entice people to visit the area and explore its offerings. Importantly, CIBC desired the animation to act as a teaser, inviting people of all backgrounds and affiliations to step inside. The project needed to convey a clear message that the space was open to everyone, not exclusively CIBC clients. In addition, the animation had to effectively capture the attention of Yorkdale Mall guests while adhering to CIBC's brand guidelines. My role: Animation, design, editing, and final comp. Oliver Agency 2023